
- Image via CrunchBase
Recently, I was thinking that the concept of “owning the screen” is a smart strategy to go after.
For example, let’s look at Apple. They are redefining smartphones, and now introduced the 4th screen, the iPad. So it’s just a matter of time before Apple goes after the other two screens: PCs and TVs
Apple does well selling computers, but I think it should go after the TV screen next. It has a much brighter future than PCs. Now that Google showed its hand with Google TV, I expect Apple to make a move to TV in the near future. It’s not inside knowledge from Apple, just a hunch. Plus a few articles appearing on the blogosphere that say this may be forthcoming (check the links down below).
Now that Apple is dominating the mobile and tablet “screens”, it can go after the hardest screen of all: TVs.
TV’s aren’t just for watching TV. Television sets are just the biggest screen in the home now. Although many people say consumers don’t want the Internet on their TV, I think they’re not looking at the future.
How will Apple do it? Will it be a version of its Mac Mini? Or Apple TV? Or some new product? Some people are even saying Apple will release its own line of Internet-connected HDTVs. I’m not sure, but I think going with retail, like a set-top box is a difficult market in the U.S. Getting Apple products and services embedded into connected TV sets seems like a better way to go, with less risk. Google will test the market with Google TV this Fall, so perhaps Apple can afford to sit a wait for a bit.
But it’s clear that Apple’s TV strategy should be far more serious and less hobbyist. Apple investors don’t want the company to sell products that are for hobbyists. They want mass consumer adoption and blockbuster sales. Can Steve Jobs deliver? Can Google? Or will another company emerge?
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