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I always warn my friends: Don't buy a DVR! Especially if you're addicted to TV. Because you'll never want to leave the house. That's my warning to people because I'm addicted to TV. I can watch pretty much anything like random home decorating shows, any given episode of Mythbusters, UFC fights that I know I've already watched years ago, countdown shows on VH1 or E! Plus I closely follow lots of prime time shows like American Idol, Dancing with the Stars, 24, The Sarah Connor Chronicles, Lost, or Heroes. I barely have time to do anything else. I bought my first DVR, a Panasonic ShowStopper ReplayTV, around 2002. Immediately, my addiction to TV grew even scarier. I watched shows I never could before. Plus I watched any random show suggested by my DVR. I didn't care. So I scoffed when I saw this story saying that DVRs increase prime-time TV viewing by 3%. My viewing overall, has increased, oh, 100% probably. This data is from Nielsen Media Research, who also found that those that use DVRs the most are middle-income women aged 18 to 49, who record and watch 26 hours of TV a week. The demographic with the fewest uses of DVRs are men 18 to 34. Other factoids:

• Mid-range users of DVRs watch more TV overall than the average person; about one-third of their TV viewing being time-shifted.
• Light DVR (70 percent of all DVR households) watch less TV than the average viewer. Most in this group have higher incomes (over $100,000 a year) are are likely to own an HDTV set.
• Most recorded shows are top-rated scripted dramas, as well as high profile reality shows
• Heavily recorded daytimes shows are soap operas and talk shows like Oprah.

Other than the 3% increase finding, the second most interesting result from this study is that women use DVRs as much as they do. This is s somewhat surprising since DVRs were initially only for the tech-savvy geeks, which were usually men or those in the tech field. Now, I think this shift in demographics means that DVRs are finally hitting the mainstream. They're getting easier to use and are more popular, perhaps as more people shift to HDTV. What do think? [tags] DVR, Nielsen, Tivo, HDTV, HD, HD DVR [/tags]

According to a survey from BIGresearch, people often multi-task during commercial TV breaks. Channel surfing is the the most popular activity during TV commercials with 41.2% doing so followed by talking with others in the room or by phone (33.5%), and mentally tuning out ads (30.2%). Interestingly just 5.5% said they regularly fully pay attention to commercials. That's got to hurt any advertisers out there. And the survey didn't even take into account DVR users, who may routinely skip through commercials. Wonder how many of us DVR users usually pay attention to commercials. I sometimes catch an interesting snippet of a commercial and rewind to watch one. But that does not happen very often. The ad must look very engaging or weird for me to think it's worthy to watch. What happens when there are no commercials? How do people with DVRs multi-task when they skip commercials? Most likely they have to create their own breaks (bathroom, phone calls, smoking, laundry, cooking, etc.) whenever they can. As an avid skipper of commercials, I can go hours without taking a break from watching TV. And when is a good time to stop? During actual commercial breaks or do you just pause it whenever? I do both. The survey also found that eating is the number one activity people do while using media followed by doing housework, doing laundry, cooking and talking on phone. Now that's all media like radio, TV and Internet. [tags] DVR, advertising, survey, research [/tags]

A report from Deloitte & Touche says that 38% of Americans are watching TV shows online. A previous study conducted just 8 months ago found that 23% watched shows on the Internet. About 54 percent said they are creating their own online content such as photos, videos or music. Most of these are for others to see. In fact, 32 percent said they consider themselves to be "broadcasters" of their own media. Additionally:

• 54 percent socialize via social networking sites, chat rooms or message boards,
• 36 percent said they use their cell phones as entertainment devices. Just eight months ago, 24% said they did so meaning that usage has grown over 50 percent. Most are using digital cameras, text messaging, and games on their phones.
• 45 percent are creating online content like Web sites, music, videos and blogs
• 20 percent view videos on their cell phones daily or almost daily
• 45 percent maintain a profile on a social networking site.
• 85 percent still find TV advertising to have the most impact on their buying

[Press release here] [tags] research, analysis, Deloitte & Touche, TV, advertising, mobile, mobile media, social networking,  content creators [/tags]

A new research brief from Jupiter Research says that DVR penetration in the U.S. will grow from 19% in 2007 to 35% in 2012. That means penetration will almost double in five years. In the last year or so, various research companies have been putting out press releases saying that the U.S. DVR penetration rate is about 21%. Nielsen said penetration is at 20.5%, Leichtman Research said it's at 20%, and IBM said it was at 24%. So I think even Jupiter's assessment of 19% is definitely in the ballpark. In fact, I came up with the 21% figure by calculating the average of all four numbers which is 20.88%. Since four different sources came up with very similar numbers, I'd say it's as accurate as you can get. Trying to figure out forecasts, however, can be tricky. JupiterResearch says that the growth to 35% in five years means that there will be about 20 million new DVR households. That's a huge opportunity for DVR providers. Jupiter's forecast breaks down DVRs between Telco DVRs, Cable DVRs, satellite DVRs and stand-alone DVRs (like Tivo). Interestingly, the largest project growth sector is the Telco DVR market. That's because Telcos are only starting to rollout IPTV services and DVRs and have a very small market. In five years, Jupiter is predicting an over 460% growth rate (0.5 million to 2.8 million). Second largest growth is in the cable DVR sector with their numbers doubling from 10.3 million in 2007 to 20.7 million in 2012. In every year, Jupiter is forecasting that cable DVR penetration will be the leading segment. The smallest growth is for the stand-alone DVR market--yes, that means Tivo primarily. Jupiter is predicting relatively stagnant growth for that market from 2.1 million in 2007 to 2.8 million in 2012. It seems Jupiter is saying that stand-alone DVRs, like Tivo, will play an increasingly smaller role in the market. Personally, I think Tivo will remain a strong contender in the DVR market since its features and partner offerings are much stronger than anything the cable or satellite providers have with their DVRs. But many people have been saying that Tivo, as a DVR set-top company, has a limited future. So I see one of two things happening: 1) Tivo begins to show real growth by lowering its prices, dropping subscription fees dramatically and touting its unique features and advantages over cable and satellite DVRs. It can also drop its hardware business and sell services like DVR software, DVR advertising and analytical services. Or 2) Cable and satellite providers start adding new features similar to Tivo so that there's no real difference except between them. Cable/satellite companies end up getting a bigger market and Tivo ends up getting acquired by another company. Operators have a huge advantage over Tivo because they already provide TV services and can upsell customers to a DVR. Switching to HD? Your provider will likely try to get you to add a DVR to your service when you call to make the switch. Moving? When you set up service, your cable or satellite company can offer you a good deal on a DVR. Consumers that have never owned a Tivo won't know what kinds of cool features are available to them and will have no problem owning cable/satellite DVRs. Tivo, on the other hand, must market itself heavily to show that there's value in dropping the cable/satellite DVR for their own box. Perhaps the best thing Tivo can do is to give away the DVR box and offer low-cost subscriptions in exchange for advertising revenues and subscriptions to premium services like music, place-shifting, Internet access or podcasts. Providing software, rather than hardware, can cut costs and be another wise move for Tivo. This report should be a wake-up call for Tivo. If things don't change much, stand-alone DVRs like Tivo may end up with a very small piece of the DVR pie in the next five years. [tags] research, Jupiter Research, DVR, cable, satellite, TV, DVR penetration, digital video recorders [/tags]

According to a new survey from Horowitz Associates, 60% of Internet users watch online video content at least once a week. That's a big jump from last year when 45% of people said they streamed or downloaded Internet video at least once a week. Another finding was that 86% of users viewed a video at least once a month. The study found that news and user-generated content are most viewed, and that ABC's Grey's Anatomy was the "most-mentioned program viewed online". So although "Chocolate Rain" and "Leave Britney Alone" may be Internet sensations, most people still tend to view professional online content from the big TV networks. That's definitely a change from a few years ago when TV networks didn't put their shows on the Internet. In fact, the survey found that 70% watch an online TV show because they missed the episode on television. About 18% said they were watching the TV show again after waiting it on TV. That's a lot of people. I almost never re-watch a show on the Internet--I just have too many shows that I love to watch and don't have time to watch them again. I might like to catch snippets, however, or go to YouTube and look at funny clips. But I wouldn't watch re-runs on the Internet.