Archive for January, 2008

Time Shifting Culture Requires Spoiler Etiquette

As more and more people record their favorite TV shows with DVRs, it's common to come across someone who says something like "Please don't tell me about the episode of Lost, I recorded it and haven't seen it yet!"1910824656_47aa9021ce_m.jpg An article by Mark Glaser at MediaShift describes this phenomenon in an article called "TiVo Nation: The New Etiquette for Our Time-Shifted Culture". Glaser talks about how in the age before DVRs and VCRs, most people had no choice but watch TV shows live when they were broadcast. Today, DVRs are making it too easy to consume TV at our own time tables. And that means many people are very conscious about avoiding spoilers until they watch the shows they've recorded. Glaser points out that you essentially need to have a total media black out so you don't hear about any spoilers:
"In a time-shifted world, potential spoilers lurk around every corner — and not just in places you expect. You might hear DJs on FM radio commenting on a local football game’s outcome, even though it’s not a sports show. You might walk into a corner convenience store to pick up some food and see a game on TV there, ruining what happened."
As a result there's a need for a new kind of etiquette for the DVR age. I call it "Spoiler Etiquette." Here are some ideas how to avoid spoiling the fun for others. Ask If They Watched A Show. Before starting a conversation about a current TV show, it's courteous to ask if they've watched a show. Blurting out something like, "Oh my god, can you believe that Jack made it out of the island on Lost?" can get you in lots of trouble. Slow down and make sure that people you speak to have either already seen the show, or don't care if you spoil it for them. Ask up front if they've watched or recorded the TV show you're discussing. Be Careful You're Not Overheard. Today's DVR "Spoiler Etiquette" requires that you're careful that you're not speaking too loudly, or that people around can't hear you when you discuss TV. If you're standing in line at the grocery store or standing around the water cooler at work, people around you will be able to listen to you spoil the "Desperate Housewives" cliffhanger episode. Be aware where you are and who might be listening in. Speak Out First. If you're in total media blackout mode and your TV buddy starts talking about your favorite show, interrupt them and tell them you haven't watched and want to avoid spoilers. Speaking out first is easier when you know that your friends might call you up after a TV show airs or have a sports buddy who regularly talk to about last night's game. Pre-empt the conversation by stating something like: "Hey I haven't watched the Patriots-Giants game from last night yet, please don't tell me about it!" Watch the Show As Soon As Possible. One sure way to avoid having your favorite show spoiled is to watch the show live, or as close to live as possible. That's not always possible, however. With sporting events, people will be much more anxious to know who won the game. Besides, do you think you can really avoid hearing anything about the Super Bowl? With regular TV shows it's best to watch it the same night it airs, or within the next few days. After all, you'll lose out talking about the show with your friends and as more days pass, and the chances of spoilers will increase. Don't Worry To Much About Spoilers. It's not possible to expect to go through a total media blackout to avoid spoilers. In fact, if you work in a big office or have lots of friends, it's almost inevitable that you'll hear something about the show you're trying to avoid. Avoiding the Internet, TV, radio or casual conversation is virtually impossible unless you're a hermit. Relax and try not to take it too seriously and expect some spoilers no matter how hard you try. Have Something Else to Discuss. Avoid talking about current TV shows. Turn the conversation to something else: "How about those Patriots?" Oh wait, someone may have recorded the show last week and not seen it yet. Perhaps the best thing to do is to talk about current events or celebrity gossip. How about: "Can you believe Jamie Lynn Spears is pregnant?" [tags] spoilers, DVR, digital video recorder, etiquette, spoiler etiquette, Tivo [/tags] [Photo courtesy of Jill Greenseth via Flickr.] Update: See my article last year about how DVRs are ruining water cooler conversations.

60% View Internet Video Once a Week

According to a new survey from Horowitz Associates, 60% of Internet users watch online video content at least once a week. That's a big jump from last year when 45% of people said they streamed or downloaded Internet video at least once a week. Another finding was that 86% of users viewed a video at least once a month. The study found that news and user-generated content are most viewed, and that ABC's Grey's Anatomy was the "most-mentioned program viewed online". So although "Chocolate Rain" and "Leave Britney Alone" may be Internet sensations, most people still tend to view professional online content from the big TV networks. That's definitely a change from a few years ago when TV networks didn't put their shows on the Internet. In fact, the survey found that 70% watch an online TV show because they missed the episode on television. About 18% said they were watching the TV show again after waiting it on TV. That's a lot of people. I almost never re-watch a show on the Internet--I just have too many shows that I love to watch and don't have time to watch them again. I might like to catch snippets, however, or go to YouTube and look at funny clips. But I wouldn't watch re-runs on the Internet.

NetFlix Delivering Movies to TV Sets

In a bid to remain atop the online movie rental business, NetFlix said it will deliver movies directly to TV sets later this year. Currently NetFlix only lets subscribers to its "Watch Instantly" service view rentals on PC screens. This new service will come in the form of a new set-top box that connects to the TV and computer, much like Apple's Apple TV product. In many ways, the device isn't a new approach or anything really startling--the main thing is that it's coming from NetFlix which already had a deep library of movies, an existing DVD by mail rental business and the PC viewing option. Those things make it a very compelling strategy and is may make it a success for NetFlix. In essence, NetFlix is understanding that it's critical to deliver content (movies, TV shows, etc.) to TV screens since many people are getting HDTV sets and most do their viewing on the big screen in the living room. Having yet another set-top box, however, seems like the biggest flaw in this plan. People will not rush to buy another box unless it offers something compelling that they can't get anywhere else. And customers can definitely get movies in many other ways, without getting a new box and hooking it up to a PC, like the NetFlix service requires. For example, want to watch a recent hit movie like Pirates of the Caribbean? There's On-Demand, DVDs, free TV, premium channels like HBO, and online pirated versions available. Will consumers really flock to a device that just delivers movies? Tivo seems like it has the right approach with its partnership with Amazon for its Unbox movie delivery service. However, Unbox (and even Apple TV) have not been huge hits. Another downside is that the movies that NetFlix delivers to TVs will likely not be HD-ready. Many people will still want to rent the physical DVDs, especially if they own Blu-Ray or HD-DVD players. Guess we'll have to wait and see how NetFlix tackles this interesting new delivery to the home. [tags] Apple TV, Apple, NetFlix, Amazon, Tivo, Unbox [/tags]
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