Super Bowl Driving HDTV Sales

It happens every year. Consumer buy big screen TVs in time for the Super Bowl. They are also well-known for returning TVs right after the Super Bowl is over. The Consumer Electronics Association said that Super Bowl XLII is expected to drive sales of approximately 2.4 million HDTVs, according to a survey they conducted. The organization says that the Super Bowl has already generated $2.2 billion in HDTV sales this year alone. In fact, Fox News was saying that people may buy flat-screen TVs now that the stimulus package is going through Congress right now. They pointed out that taxpayers will get back about $1,200, which is enough for a good-sized flat screen HDTV set. Additionally, Super Bowl viewers are likely to go on the Internet after the game. The survey found that 57% of HDTV owners will go online after the game to view memorable moments or television commercials.
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