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The L.A. Times has an interview with Tom Togers, the CEO of Tivo. They discuss how Tivo has been evolving into a media/advertiser-friendly company and the future of Tivo. Here are some interesting highlights:

What's TiVo's ultimate goal? What we're aiming to do is build a dream that going back 20 years ago people in cable and television have been talking about -- being able to get anything you want, when you want to see it on your television set. Now, there's a lot of complications to that. There are different video formats. Some things on TV are sent directly to TiVo. Other things we have to grab off the Internet. Other things involve rights deals with studios. There have been many efforts to persuade people to connect their TVs to the Internet. Most have failed. Is this something people want to do? People have said to us, "Well, OK, the content is distributed by broadband, but how are you going to get people to connect their broadband wires to their television sets? It's an unnatural act. People are just not going to do that." We said that's just not the case. We have 800,000 TiVo users who have already directly connected their broadband through TiVo to their television sets.

When asked why you want the Internet on your TV, Rogers said that Tivo is working to move just being a recording only device, into something that opens up the "infinite choice in video".  Plus, he answered the question about whether Tivo would merge or be acquired by another company by saying "...there seems to be just an awful lot of upside to drive as an independent company." [tags] Tivo, interview, LA Times, DVR, Amazon, RealNetworks [/tags]