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A press release by the Consumer Electronics Association (CEA) said that over 50% of U.S. households own a digital television (DTV). The group predicts that TV manufacturers will post 11% revenue growth, to over $25 billion, from sales of digital televisions in 2007. CEA also is predicting 13% of revenue and 17% unit sales growth for digital television in 2008. Now keep in mind DTV does not necessarily mean HDTV. DTV, according to the FCC, just means the ability to view digital programming via a built in or external digital tuner. Nevertheless, consumers in the U.S. are definitely buying more HDTV sets--or at least are planning on buying them in 2008. The Financial Times writes:

"According to research published last month by The Diffusion Group, almost a third of non-HDTV households in the US are interested in purchasing a new HDTV set in the next six months."

With the analog switch-off happening in Feb. 2009, it's a fair bet to say that 2008 will see a huge growth in DTV sets.