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60% View Internet Video Once a Week
January 3rd, 2008 No Comments
According to a new survey from Horowitz Associates, 60% of Internet users watch online video content at least once a week. That's a big jump from last year when 45% of people said they streamed or downloaded Internet video at least once a week. Another finding was that 86% of users viewed a video at least once a month.
The study found that news and user-generated content are most viewed, and that ABC's Grey's Anatomy was the "most-mentioned program viewed online". So although "Chocolate Rain" and "Leave Britney Alone" may be Internet sensations, most people still tend to view professional online content from the big TV networks. That's definitely a change from a few years ago when TV networks didn't put their shows on the Internet.
In fact, the survey found that 70% watch an online TV show because they missed the episode on television. About 18% said they were watching the TV show again after waiting it on TV. That's a lot of people. I almost never re-watch a show on the Internet--I just have too many shows that I love to watch and don't have time to watch them again. I might like to catch snippets, however, or go to YouTube and look at funny clips. But I wouldn't watch re-runs on the Internet.
Posted in research 
Every since TiVo, I haven’t been able to watch things twice. There are too many choices and not enough hours. After Netflix, I stop recording shows unless I could see the series in order.
Yes, I agree. In fact, I wait to watch many new shows of the Fall TV season so I won’t be disappointed if it’s canceled.
I didn’t watch last year’s season 1 Heroes because I wasn’t sure that it would be any good. And then, after I heard that it was indeed good, it was too late to go back and watch it from the beginning. So I waited until I got the Season 1 DVD of Heroes instead.
Now I’m happily watching Season 2 of Heroes when it airs on TV using either Tivo or NetFlix’s Watch Instantly.