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TV Viewing Growing Faster Than Internet Video
December 7th, 2007 No Comments
A Reuters story says that TV viewership will grow faster than Internet video through 2012. Consulting company Bain and Co. said that viewers in the U.S. viewers will spend nearly two more hours per week watching television on average will spend fueled mostly by VOD and DVR usage.
Meanwhile, Internet use at home will rise by “less than half an hour per week.”
David Sanderson, a consultant at Bain said that this is sobering for TV networks since they’re spending lots of money on Internet initiatives, like Hulu, NBC Direct and TheDaiyShow.com, for example. He noted that there are technology and capacity constraints right now, as well as revenue models, when it comes to Internet video.
Posted in research 
There is no way that I buy into this. Social networks are still in their infancy. As more and more people find new ways to experience the internet, their use will rise and this competes directly with TV time. We’ve already seen that broadband increases the amount of time that people spend online. As fiber access becomes more widespread, we’ll see even more engagement from a more enjoyable experience. I was able to use fiber for three months and can tell you personally that it’s a completely different internet experience. I don’t know that TV is doomed, but in five years there will be even more interactive technologies fighting for your attention. I don’t have all the fancy data on this one, but would bet a lunch that Bain ends up being wrong. I wish someone had a blog where they tracked these predictions from five years ago because I bet some of the look pretty silly now.