alvear.com

According to a survey by the Consumer Electronics Association, 22% of people with analog TV sets plan to “do nothing” when local broadcast stations switch entirely to digital signals in February 2009. The breakdown:

• 22% said they would subscribe to a cable or satellite service

• 33% said they would use a government-issued $40 coupon to purchase a digital-to-analog converter box

• 23% plan to purchase a new digital television set.

• 22% said they would do nothing

The CEA estimates that come Feb. 17, 2009, between 22 million and 28 million TV sets will need to continue receiving broadcast TV signals.

Many industry people are worried that U.S. consumers won’t be ready for the switch With over 20 million analog sets still in use today, there will be a big need to distribute digital-to-analog converter to continue to watch TV on their old sets.

However a massive public awareness campaign will start next year in a variety of media.

[tags] CEA, TV, digital, HDTV [/tags]

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