According to a survey conducted by Leichtman Research Group,
there are 30 million U.S. households using HDTV. That's about a quarter of U.S. households, and double the HD penetration from last year.
However, these figures are different that those from other research companies, like Nielsen.
Leichtman’s figures are lower than estimates from the Consumer Electronics Association, which said that HD household penetration stood at 32% in July, or some 36 million homes. But it’s much higher than estimates from measurement giant Nielsen, which said only 21% of U.S. households, or some 23.6 million, have HD displays.
Some more facts:
- Low Over-The Air HD Receivers. About 4% of HD households get HD over-the-air
- No Help on HD Programming. Only 41% of HDTV owners said someone told them how to receive HD programming when they purchased the set.
- They Don't Know If They Own an HD DVD Player. About 40% of HDTV owners said they believe they have an HD DVD . However actual sales figures for Blu-ray and HD-DVD players are rather low.
So, the main message I got was: people are still really confused about HDTV.
First, many consumers are still having understanding their HDTV options and features; buying an HD set is intimidating and confusing. Secondly, consumers aren't sure how to get HD programming. And lastly, they don't know the difference between HD DVD players and regular DVD players.
What can the consumer electronics industry do to fix these issues?
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