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According to a survey commissioned by IBM on consumer attitudes about TV and digital media, 24% of respondents said they owned a DVR. Yesterday, I wrote about another survey that found that 20% of U.S. households own DVRs. The IBM study surveyed individual countries and found that the U.S. had the largest DVR market. The U.K. was at 19%, Japan at 5%, Germany at 12% , and Australia at 14%. Owning a DVR seems to affect how much consumers watch TV. In the U.S., 33% reported watching more TV than ever since owning a DVR. 58% said they watch about the same. See the pie chart below and click on it to see the full-size: But do consumers watch live or replay content with their DVRs? Shockingly, 19% said they watch all TV live, despite having a DVR. So why do these people have a DVR if they're not going to use it? Perhaps just using it for pausing live TV or watching live events like sports or live news? I wish some researchers would go deeper into some of these answers and find out the reasons behind these results. Fortunately, 19% said they watch most everything on replay on their DVRs. This is my group. Ever since I've owned DVRs, I don't sit down on the couch and say to myself “Gee, what's on TV tonight?” I head right to my saved shows and don't even wonder what TV shows are on or if I'm missing anything. Between my DVR and my cable's on-demand shows, I don't have to deal with live TV at all. Here's the breakdown on Live vs. Replay viewing: Interesting stats from outside the U.S.:

• More than twice as many U.K. consumers surveyed use video on demand services than own a DVR.
• Less than a third of U.K. consumers have changed their overall TV consumption as a result of DVR ownership.
• In Australia, despite owning a DVR, most respondents prefer live television or replay less than 25 percent of their programming.

[tags] Tivo, DVR, PVR, digital video recorder, personal video recorder, IBM, research, TV [/tags] Bonus: For general results on digital media and how the Internet is affecting TV viewership see my other blog.