What About Time Warner’s Mystro Network DVR?
May 9th, 2007 No Comments
Earlier this year, a story on Broadband Reports said that Time Warner's network DVR service called Mystro received "rave reviews from trial participants." Unfortunately Time Warner Cable decided to scrap the service because it was getting legal threats from the TV networks and movie studios.
That's why Cablevision was sued last year by Hollywood and what recently led a judge to rule in favor of the entertainment giants.
As a result, Time Warner scaled back Mystro and introduced "Start Over" instead. That means that you can watch "selected" shows on "designated" channels which lets you watch the TV show from the beginning. A "Start Over" logo appears on screen and if you chose to watch it, the show will be available for "two and a half times the length of the original program." That means a 30 minute show has a viewing window of 1 hour and 15 minutes using Start Over. Users can pause and rewind shows, but you cannot fast forward past commercials.
Guess that's another downside of network DVRs--providers can enable or disable features as they wish, even if they are really popular like skipping ads. However, providers may start charging customers a premium (say $10 per month) in order to be allowed to have ad-skipping on their network DVR. Another idea: Time Warner can sell advertising (that can't be skipped) in these network DVRs.
Time Warner reps say that Start Over is producing more than "450,000 viewing sessions per week on 160,000 different digital set-tops." Plus, viewers are watching an average of 75 to 90 minutes of shows every week.
It seems like customers like it because it's free and convenient. For example, if you arrive home late and miss the beginning of a show, you have the option to start from the beginning. Tivo can do this already of course. It can record from the beginning of a show if you press the 'record' button provided it has been tuned in to the channel since the beginning of the show.
Having a VOD/DVR system like Start Over is great because you can watch shows you almost missed and you don't have to dedicate valuable storage space for the shows.
Start Over is available in parts of six markets only but should be available in 18 markets by the end of 2007.
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