Now that IPTV has arrived in the U.S. how can the telcos (namely AT&T and Verizon) make inroads into the TV market? According to research from Parks Associates, 45% of U.S. households “that move every 18 months make their first service call to the telephone company.”
I know from my experience that used to be true. I don’t have a land line anymore–I just use my cell phone. For the last few years of using my local phone company, I only had a line so I could hook up my ReplayTV digital video recorder. I never made voice calls with it.
But I can understand that most people still call their telephone company when they settle into a new home. And that’s the greatest sales opportunity for the telcos. While people call about a new telephone line, they should use this time to sell them on TV/video services. Offering a bundled package of voice and video would be pretty tempting.
I wonder how many people would take a pretty decent offer? Or would they want to call the local cable company first and cost compare?
I think another reason people may think about switching cable TV providers is when they move to HD and buy an HDTV. I’ve recently made the switch and wanted to try AT&T’s new IPTV service (U-verse) but it’s not available in my area.
So I definitely would have changed TV providers if it was available.
But my cable company is also not very good at capturing my attention for bundled services. When I called to order an HD cable box, I wasn’t even offered an HD DVR–I had to ask for it myself.
Telcos and cable companies must both aggressively use these two opportunities to get customers to buy bundled services.