Most in U.S. Don’t Know About Digital TV Transition

February 5th, 2007 No Comments

HDTVs are becoming increasingly popular, but apparently, many in the U.S. don’t know much about the digital conversion of TV signals.

According to a survey by ICR Media, for the Association of Public Television Stations (APTS), 61% of American households are unaware that analog TV will be shut off in February 2009.

Overall awareness was very low: 10% of analog TV households had limited awareness of the digital TV transition; 20% were somewhat aware or very aware.

Furthermore, 53% had no idea of the date of the scheduled analog switch over.

APTS says it wants to lobby Congress for funding consumer outreach on the analog to digital switch.

Related posts:

  1. Digital TV Transition To Boost Cable Subscriptions and TV Sales
  2. 22% of Analog TV Users Will Do Nothing for Digital TV
  3. NTIA Offering $40 Coupons for Digital TV
  4. Anxiety Over Analog TV Cut-Off
  5. More Than Half of U.S. Own DTV Sets
Posted in HDTV, research
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