HDTVs are becoming increasingly popular, but apparently, many in the U.S. don’t know much about the digital conversion of TV signals.
According to a survey by ICR Media, for the Association of Public Television Stations (APTS), 61% of American households are unaware that analog TV will be shut off in February 2009.
Overall awareness was very low: 10% of analog TV households had limited awareness of the digital TV transition; 20% were somewhat aware or very aware.
Furthermore, 53% had no idea of the date of the scheduled analog switch over.
APTS says it wants to lobby Congress for funding consumer outreach on the analog to digital switch.
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