Blockbuster vs. NetFlix

The battle between online movie rental companies Netflix and Blockbuster continues. It seem that everything I turn on the TV, I'm inundated by ads from both Netflix or Blockbuster. A new service from Blockbuster allows subscribers to receive movies in the mail, yet return them at stores in order rather than waiting days like you would with Netflix. This week, Blockbuster announced that it now had 2 million online subscribers, adding more than 500,000 subscribers since the end of the third quarter. Netflix has 5.7 million subscribers. I'm a NetFlix subscriber, and have been for many years. I like the convenience of mail, but having the option to return moves at the store doesn't appeal to me. Only once in the past year, have I felt the urge to rent a movie at a store, rather than wait to get one from my Queue. As much as I like NetFlix, I am very sick and tired of having to watch their banner ads when I'm on the Internet. I'm already a subscriber. Isn't there some sort of technology that can allow me to opt out of ads because I already own it or am a member?
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